BMW Studio

BMW's design inspiration and aesthetic attitude are derived from the passionate energy of car enthusiasts. It perfectly integrates dynamic car design and trends, and the high-end and fashionable BMW Lifestyle apparel series also came into being. BMW Lifestyle's design this season interprets the essence of the BMW brand in a unique way. The dynamic lines, sports charm and selected materials are all vividly presented in this spring and summer new product, which is an advanced must-have choice for enthusiastic hipsters and drivers.